Tag Archives: trademark attorney

NEW DOMAIN NAMES BRING NEW CHALLENGES TO PROTECTING YOUR BRAND

On Wednesday, June 13, 2012 ICANN, the Internet Corporation for Assigned Names and Numbers published the full list of submissions for new generic top level domains. The owners of these domains will no longer be limited to .net, .com, .org, … Continue reading

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USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading

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HOW TO CHEAPLY PROTECT YOUR IDEA

In the New York Times’ “You’re the Boss” column dated February 21, 2011 subtitled “The Art of Running a Small Business” the author, David H. Freedman, wrote “Got a Great Idea? Tell Everyone!” In that column, he cites the example … Continue reading

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