Tag Archives: trademark attorney

Chicago Attorney and Former Trademark Examiner Providing Intellectual Property Legal Services on an Hourly and Flat Fee Basis

Follow @markscounsel I am a Chicago attorney and former trademark examiner providing intellectual property legal services on an hourly and flat fee basis. See http://markscounsel.com/my-firms-fees/  Since 1987 I have represented clients in a wide variety of industries including the consumer products, financial services, information technology, restaurant and entertainment industries providing experienced legal counsel in such areas as […]

NEW DOMAIN NAMES BRING NEW CHALLENGES TO PROTECTING YOUR BRAND

On Wednesday, June 13, 2012 ICANN, the Internet Corporation for Assigned Names and Numbers published the full list of submissions for new generic top level domains. The owners of these domains will no longer be limited to .net, .com, .org, .edu, .xxx, .us (if located in the U.S.) or .ca (if located in Canada) or […]

USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn to first” and creates a sense of urgency. She noted that brands associated with red […]

HOW TO CHEAPLY PROTECT YOUR IDEA

In the New York Times’ “You’re the Boss” column dated February 21, 2011 subtitled “The Art of Running a Small Business” the author, David H. Freedman, wrote “Got a Great Idea? Tell Everyone!” In that column, he cites the example of an individual who started a company that got off to a great start only […]