Tag Archives: trademark attorney

ERIC S. WACHSPRESS/ATTORNEY-AT-LAW

Follow @markscounsel I am a Chicago attorney practicing in the areas of trademark, copyright and information technology law as well as general corporate law. Formerly a trademark examining attorney with the United States Patent and Trademark Office, I have been in private practice since 1987 representing clients in a wide variety of industries, including the […]

NEW DOMAIN NAMES BRING NEW CHALLENGES TO PROTECTING YOUR BRAND

On Wednesday, June 13, 2012 ICANN, the Internet Corporation for Assigned Names and Numbers published the full list of submissions for new generic top level domains. The owners of these domains will no longer be limited to .net, .com, .org, .edu, .xxx, .us (if located in the U.S.) or .ca (if located in Canada) or […]

USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn to first” and creates a sense of urgency. She noted that brands associated with red […]

HOW TO CHEAPLY PROTECT YOUR IDEA

In the New York Times’ “You’re the Boss” column dated February 21, 2011 subtitled “The Art of Running a Small Business” the author, David H. Freedman, wrote “Got a Great Idea? Tell Everyone!” In that column, he cites the example of an individual who started a company that got off to a great start only […]