Tag Archives: trademark selection

THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND

In my blogs about branding I have previously written about “Using Color to Brand Effectively” (March 2, 2012) and “Selecting A Trademark and Creating A Brand Identity” (April 15, 2010). In that latter post I discussed the differences between descriptive trademarks, e.g., “HOTELS.COM,” which marks immediately convey to potential customers the nature of the product […]

AVOIDING PROVOCATIVE BRAND NAMES

Kia raises Irish ire with Provo car name

UPDATE-APPLE PAYS SMALL FORTUNE TO USE IPAD TRADEMARK IN CHINA

In my December 28, 2011 blog entry titled Why Do A Trademark Search? I noted that Proview Technology, a Chinese company that tried to sell a tablet computer called I-PAD a number of years ago, registered that mark in China and that it was suing Apple resellers in China to halt the sale of Apple’s […]

USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn to first” and creates a sense of urgency. She noted that brands associated with red […]

SELECTING GOOD TRADEMARKS-A GAME

In my first blog entry I discussed “Selecting a Trademark and Creating a Brand Identity.” For fun, I thought that I’d pick some products and have you, the readers of my blog, apply what I wrote in that entry to pick names for those products: Product #1-You are a large multinational oil company. One of […]